Apple Inc adds thrust to its India momentum with a brand new line-up
In the last few years, if strong headwinds kept Apple’s India business primarily confined to its smartphone portfolio, it has surely weathered the storm now. And for 2021, the Cupertino-headquartered firm has placed its India bet upfront. With sales of its second largest selling product —Macs - on fire, the consumer tech giant has unveiled a new set of offerings to encash on consumers’ growing appetite for premium computers, tablets and over-the-top content. In its first major announcement for the year, Apple Chief Executive Officer (CEO) Tim Cook unveiled a range of products like iMac, iPad Pro, Apple TV 4K, AirTag and iPhone 12 in a new colour. Unlike earlier, when Indian consumers would have to wait longer for Apple’s new flagships, this time, the firm is bringing the entire range to the local market simultaneously with 29 other leading markets of the company. The new iMac, two iPads and iPhone 12 and 12 Mini will be open for ordering starting Ap...
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