Simple as Fat : Eating plan Banned from Claiming it 'Cures' Diadetes and Erectie Dysfuntion
An eating plan that encourages people to consume high-fat foods has been criticised for suggesting it can “cure” diabetes and erectile dysfunction.
Simple as Fat – a low-carb, high-fat diet plan which costs £99 a year – has come under fire from the Advertising Standards Authority (ASA) for breaching regulations.
In a series of tweets, Simple as Fat stated: “You can cure type 2 diabetes with real food NOT more pills” and insinuated that following the plan would offer “freedom from obesity and type 2 diabetes”.
A second post asked followers: “Has your Type 2 diabetes led to erectile dysfunction?” Before suggesting that by adhering to the programme, users could “fix it”.
Following the claims, the ASA criticised Simple as Fat for “discouraging essential treatment” for health conditions where medical advice should be sought.
Comments
Post a Comment