Swiggy, Zomato pause gamification feature after Google sends notices

 


Food delivery firms Zomato and Swiggy have paused their sports-based cashback games on their apps after Google sent them notices for violating Play Store policies related to sports-betting activities, according to multiple sources. The development came days after digital payment company Paytm’s app was briefly delisted from the Play Store for violating Google’s policy dealing with sports-betting.

Gurugram-based Zomato confirmed that it has received a notice from Google. “We believe that the notice is unfair, but we are a small company and have already realigned our business strategy to comply with Google’s guidelines,” said Zomato company spokesperson. “We will be replacing Zomato Premier League with a more exciting program by this weekend.”

Swiggy declined to comment on the issue, but according to the sources the Bengaluru-based food delivery firm is in discussions with the Google team. “Google has given Swiggy time to clarify, but the company has already paused the gamification (feature) on the app,” said an industry source who wished to remain anonymous. “It is not just Zomato and Swiggy, many companies have received such notices from Google.”

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