Global app spending grew 35% to hit $407 million on Christmas: Report
Consumers around the globe spent an estimated $407.6 million across Apple's App Store and Google Play on Christmas, a year-over-year growth of nearly 35 per cent per cent from approximately $303 million in 2019, according to a new report by data analytics firm Sensor Tower.
Between the two platforms, Apple's App Store captured the bulk of the spending at $278.6 million, while Google Play saw $129 million in revenue, said the report.
This is in line with the massive growth in worldwide spending on mobile apps and games in 2020 which passed $100 billion in a single year for the first time ever in November.
The majority of the holiday spending was on mobile games, which climbed 27 per cent from $232.4 million on Christmas 2019 to $295.6 million this year, said the report.
Tencent's Honor of Kings was the category leader with approximately $10.7 million in consumer spending, up 205.7 per cent year-over-year from $3.5 million on the same day in 2019.
Consumers spent $112 million on non-game apps this Christmas, up 59 per cent from $70.5 million in the previous year, Stephanie Chan, Mobile Insights Strategist at Sensor Tower, wrote in a blog post.
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