Koo makes algorithms public; pledges commitment to transparency, neutrality

 

Twitter-rival Koo on Wednesday said it has become the first significant social media platform to publish the philosophy and workings behind its core algorithms, thereby empowering users to understand why they are seeing the content that they do.

These algorithms were made public on Koo's website, according to a statement.

Algorithms are a set of mathematical rules that help to personalise and improve experiences for users based on their own behaviours and preferences. The core tenet of these algorithms is to drive relevancy for a user.

Koo's latest move comes at a time when transparency and free speech concerns have dominated the public narrative around social media platforms such as Twitter.

Last week, the world's richest man Elon Musk offered to buy Twitter for USD 43 billion and has since been vocal about the need for the social media giant to drive greater transparency on how and why it promotes content. Musk also said Twitter should open-source its algorithms.

In a statement on Wednesday, homegrown micro-blogging platform Koo said it has become the first significant social media company to make its algorithms public, adding that the move "establishes Koo as a transparent and safe platform."

"This move reiterates Koo's commitment to platform transparency and neutrality, while keeping user interests at the core. It empowers users to know why they are seeing the content that they do," the statement added.

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