Facing heat from restaurants, Zomato suspends Infinity Dining programme


Facing heat from partner restaurants over its "deep discounting schemes", food delivery platform Zomato has suspended the Infinity Dining programme from its app.
A Zomato spokesperson confirmed the development to The Economic Times, saying they have received "a range of feedback about Infinity Dining, and have paused it as we incorporate the feedback".
Introduced in July, the Infinity Dining programme allowed Zomato's Gold subscribers to order unlimited food and drinks at a set price from the menu of partner restaurants for a limited period of time.
The programme was launched in three cities with over 300 restaurants.
The National Restaurant Association of India (NRAI) said it a was "huge victory" for them.“Infinity was the tipping point of the logout campaign. It is a huge victory for restaurant companies that it has been withdrawn,” NRAI Mumbai chapter head Anurag Katriar told the business daily. Read Complete Article

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